A founding principle that continues to drive Quality Matters is the need for QM Standards to reflect current academic research on effective learning. The initial standards and subsequent modifications have been based on the insights of teams of experienced online instructors and instructional designers and on the best practices standards promulgated by accrediting bodies and national and international organizations. In addition, the QM Standards have been examined for consistency with the conclusions of the educational research literature regarding factors that increase learning and engagement and that improve learner retention rates.

QM's Department of Innovation & Research is focused on curating and supporting research studies related to the impact and use of the Quality Matters model. Literature reviews to inform members of the Rubric Committees in their effort to assure that the Rubrics remain current with the research are also an important component of QM Innovation & Research activities. If you are looking for guidance on conducting QM-focused research or finding studies to support the use of QM, we recommend starting with the resources listed in this section.